Michal Maimaran est professeur et chercheuse associée au sein du département de marketing de la Kellog School of management (États-Unis).

Bibliographie
Maimaran, M. & Simonson, I., (2011) Multiple routes to self versus other-expression in consumer choice. Journal of Marketing Research, 48(4): 755-766.
Kramer, T., Maimaran, M., & Simonson, I., (2012) Asymmetric option effects on ease of choice criticism and defense. Organizational Behavior and Human Decision Processes, 117(1): 179-191.